Your curriculum
Your pillars, scoring language and season structure.
Take Your SHOT. Own It. Make Impact.
Spend less time chasing fixtures and messages. Give coaches and families a clearer view of each Athlete's progress, give them a reason to stay involved and build evidence for their next opportunity. For clubs, academies and coaching organisations. Free to run a club.
SHOT for academies
Bring your curriculum, coaching, athlete reflections and family updates together. A shared routine for your coaches. A clearer development record for every athlete.
Your pillars, scoring language and season structure.
Session focus, attendance and feedback together.
A development record and a clear next step.
The club attendance report and team analytics.
One record, wherever you play
A club app tells a coach who is available on Saturday. SHOT also builds the record of who that athlete is becoming: their confidence, habits, development focus, reflections and support needs, across every place they play.
She takes a bang to the head in a PE lesson on Thursday. Her parent logs it in the injury hub.
Saturday morning, her rugby coach opens the squad and it is there.
The return-to-play protocol gets followed, because the person who needed to know, knew.
Saturday's match, twelve replies out of sixteen, and the rest left on read.
With RSVP the coach sees who is in and chases the non-responders from the event. On the day, attendance opens thirty minutes before the start.
The club attendance report, with CSV export, shows the pattern across the season.
01
Club
Events, attendance, teams, announcements, channels and polls.
02
Coach
Thirty seconds after a session, on a phone.
03
PERFORM
Confidence, five pillars and next coaching actions.
04
Parent
A useful view of what their child is working on.
05
Organisation
Impact evidence beyond attendance numbers.
06
Sport Head ID
Your handle, your avatar and your identity card.
Why SHOT is different
A club needs to retain its Athletes. An association needs to see where its pathway is working. A funder needs evidence of change. SHOT builds that picture through the sessions and conversations already happening, while each Athlete keeps their own record.
| What a sport organisation needs | Commodity club app Admin utility | SHOT Clubhouse Development infrastructure |
|---|---|---|
| Events, attendance and announcements | Usually covered | Free forever for the club |
| Sport-specific development curriculum | Rarely | 329 frameworks, 47 sports, seven levels, 13 four-week blocks (Premium) |
| Fast coach evaluations | Paperwork or spreadsheet | 30-second Prepare, Reflect and Coach loop (Premium) |
| Athlete-owned record | Locked to the club account | Your Sport Head identity card, on one account across clubs and teams |
| Talent ID pathway | One trial or one coach's view | Development evidence across seasons, analytics and shareable development reports |
| Parent and funder evidence | Attendance-led | Individual confidence and development evidence |
CLUBHOUSE
Where it all comes together. Your team and your club in one place: events, announcements, channels, polls and documents.
Enter the CLUBHOUSE → DevelopPERFORM
The app that runs your club and your team, and leaves a development record behind while you use it.
Enter PERFORM → FollowPULSE
Your finger on the pulse. Scores, transfers and news in 11 sports, with alerts for your teams.
Enter PULSE → ExpressLOCKER
Own your identity. SHOT gear: browse, order and redeem a code.
Enter LOCKER →“Too many apps, too much noise, and not enough space to just love the game.”
Anton Ferdinand
Premier League player, coach, parent · SHOT Icon Ambassador

Why they backed it
“SHOT is putting those same tools in everyone's hands. That's why I'm in.”
Jack Hinshelwood
Premier League star, England Under-21 champion · Founding Ambassador

Find your way in
Insights

Article
The Admin
Trap
Why volunteers drown in admin, and what it costs the club.
Read →
Article
The Confidence
Gap
The thing development plans measure least and matter most.
Read →
Article
The
Drop-Out
Why young athletes leave sport, and when.
Read →
Article
The Far
Pitch
The kid nobody is watching, and why they matter most.
Read →Get the Clubhouse.
Free forever, unlimited members, no card. Every sport.
Clubs pay nothing. Premium is optional.
No club bill, no per-member charge. A club runs events, attendance, announcements, channels, polls and documents free, with a calendar sync, the FA league connection and a club attendance report.
PERFORM is Premium. The 329 frameworks, analytics, This Week’s Focus and development reports are £4.99 a month per person, with a free first month. A parent subscription covers up to three children, and a coach needs their own Premium to score. We never bill a club per member. A club cannot buy Premium for members in the app today, but SHOT can arrange cover directly for partner clubs.
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One channel per room, so you only get the part you actually care about.