Where sport meets style, tech, and real impact. From fans to ballers, coaches to creators – SHOT is your space to own your journey, culture, style, performance, and passion.
SHOT isn't just a brand; it's how you play, live, and connect. It’s about your culture, your style, your performance, your journey, your passion. It all starts here.
Who’s It For? This is for everyone: the players, parents, coaches, fans, clubs, and associations.
The Vibe: Your moment is NOW. Jump in, try something new, grab that opportunity. Whether you're a baller, supporter, creator, or leader – you’re in. No egos, no filters. Courage meets opportunity.
The Core: This is where your SHOT journey becomes uniquely YOU. Own your style, culture, performance, progress, passion. From your custom Sport Head avatar to your training grind, your exclusive kit to your impact story – define and share who you are. Authenticity. Claim your place.
The Ripple Effect: For the ambitious, the driven, the underdogs, the teams. Transform your ambition into real change – for yourself, your squad, your community. Back the underdog, change the game, together. Every goal, every drop, every connection fuels something bigger.
Welcome to the SHOT Clubhouse – your 24/7 digital companion. Part coach, part content feed, part drop zone. 100% Sport Head.
The SHOT Clubhouse app is where it all comes together. Track your game, train with pro-level tools powered by real expertise from UEFA, FA, ABA and more, and unlock tech-enabled exclusive drops. It’s your timeline, your unique Sport Head avatar, your journey.
AI-Powered Pathways: Our context-driven AI provides plans and pathways using guidance from world-leading sports bodies for football, boxing, basketball, and beyond.
Your SHOT identity is more than stats – it’s how you show up. It’s your culture, your style, your passion, expressed. Your Sport Head is your unique, configurable digital avatar – unmistakably you.
Sport Head Avatars: Coming Soon
Custom kit, unique style – make it yours. Millions of combinations, one you.
Track and share your progress, sessions, highlights, and streaks. Your journey, visualized.
Football, boxing, basketball, and more – your identity flexes with your passions.
Links your physical SHOT gear, exclusive drops, and your journey to your digital profile.
Design Your Sport Head: Coming Soon
SHOT drops are more than clothing – they're statements. Your culture, your style, your identity. Tech-enabled and always limited, each piece unlocks more or gives back.
From the Milan catwalk to the Italian terraces, SHOT x Erreà is where sport meets style, grit meets craft. Erreà has been the go-to for clubs that wear their identity with pride – Millwall, QPR, Sheffield United, Parma, Iceland, Norwich and more. Over 30 years of technical kit design, trusted from grassroots to global tournaments. Now, they link with SHOT – the British-born brand remixing sport culture with tech, style, and street credibility. This drop fuses Erreà’s elite heritage with SHOT’s raw energy, built for the next gen of ballers, fans and creators. Performance DNA. Street-level attitude. Culture made wearable.
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Dropping soon: the SHOT cap. Where style meets function. British grit. Italian craft. Embedded with smart tech. This isn’t just a cap – it’s your Sport Head in physical form. Tap or scan to unlock your SHOT profile. Track your stats, rep your level, and stay connected with your club or crew. From side streets to stadiums, this cap carries meaning. Tech you can wear. Style you can own. Take your shot.
Get Notified For Cap DropsOur limited capsule collections are your key. Tech-enabled drops unlock access to exclusive events, member-only perks, unique digital content for your Sport Head, and future brand collabs. Physical gear, digital power.
Forget old-school limits. SHOT’s PERFORM framework brings elite coaching models, once reserved for pro academies, straight to you. Built with experts from UEFA, FA, world-class boxing, and more – this is real development, no fluff.
Training plans and pathways grounded in proven methodologies from top sports bodies (UEFA, FA, ABA etc.) for football, boxing, basketball and more.
Context-driven AI helps craft bespoke development plans tailored to individual needs and goals, guiding your unique journey.
Access age-based goals, interactive session plans, performance tracking, and vital reflection tools.
Manage squads, design sessions, provide instant feedback, and track collective progress with ease.
Stay connected to the development journey with clear insights and communication channels.
For the ambitious, the driven, the underdogs, the teams. "Make Impact" is about transforming your ambition into real change – for yourself, your squad, your community. Every SHOT you take, every piece you own, fuels this. It’s our DNA.
Our not-for-profit heart. SHOT United runs real-world football sessions, from Little SHOTs (ages 5+) to elite coaching for teens and adults. With over 300+ players hitting the pitch with us every week, we're growing skills and passion. Your participation and purchases directly fund accessible grassroots coaching, development programs, and opportunities for the next generation. We partner with local sport clubs, associations, and more to deliver this impact.
