Your curriculum
Your pillars, scoring language and season structure.
Take Your SHOT. Own It. Make Impact.
Run the club.
See every Athlete.
Spend less time chasing fixtures and messages. Give coaches and families a clearer view of each Athlete's progress, give them a reason to stay involved and build evidence for their next opportunity. For clubs, academies and coaching organisations. Free for clubs and coaches.
Admin free forever
47-sport frameworks
Athlete-owned records
Progress and impact evidence
SHOT for academies
Every athlete’s development,
in one place.
Bring your curriculum, coaching, athlete reflections and family updates together. A shared routine for your coaches. A clearer development record for every athlete.
Less work for coaches
Session focus, attendance and feedback together.
Progress families can see
A development record and a clear next step.
A clearer academy view
Follow delivery and development across teams.
One record, wherever you play
Your passport
for sport.
A club app tells a coach who is available on Saturday. SHOT also builds the record of who that athlete is becoming: their confidence, habits, development focus, reflections and support needs, across every place they play.
The head knock nobody passed on
She takes a bang to the head in a PE lesson on Thursday. School logs it. Nobody rings the rugby club, because nobody ever does.
Saturday morning, her rugby coach opens the squad and it is there.
The return-to-play protocol gets followed, because the person who needed to know, knew.
The week that was too much
Sports day Tuesday. Two rugby games Wednesday and Saturday. Two training sessions in between. Each coach sees only their own bit, so each thinks it was a normal week.
Together it is not a normal week.
Her coaches can see the load, so somebody pulls the intensity down before something tears.
01
Club
Fixtures, attendance, teams and communication.
02
Coach
Thirty seconds after a session, on a phone.
03
PERFORM
Confidence, five pillars and next coaching actions.
04
Parent
A useful view of what their child is working on.
05
Organisation
Impact evidence beyond attendance numbers.
06
Sport Head ID
The record travels with the person, not the club.
Why SHOT is different
Know who is progressing. Know who needs support.
A club needs to retain its Athletes. An association needs to see where its pathway is working. A funder needs evidence of change. SHOT builds that picture through the sessions and conversations already happening, while each Athlete keeps their own record.
47sports with structured frameworks
7levels from Play to Professional
13four-week blocks across a season
5pillars: Technical, Physical, Psychological, Social, Personal
| What a sport organisation needs | Commodity club app Admin utility | SHOT Clubhouse Development infrastructure |
|---|---|---|
| Fixtures, attendance and messages | Usually covered | Free forever for the club |
| Sport-specific development curriculum | Rarely | 47 sports, seven levels, 13 four-week blocks |
| Fast coach evaluations | Paperwork or spreadsheet | 30-second Prepare, Reflect and Coach loop |
| Athlete-owned record | Locked to the club account | Sport Head ID travels with the person |
| Talent ID pathway | One trial or one coach's view | Development evidence across seasons, shared with permission |
| Parent and funder evidence | Attendance-led | Individual confidence and development evidence |
Belong
CLUBHOUSE
Where it all comes together. Your team, your club, your community, in one place. No more WhatsApp groups.
Enter the CLUBHOUSE → DevelopPERFORM
The app that runs your club and your team, and leaves a development record behind while you use it.
Enter PERFORM → FollowPULSE
Your finger on the pulse. Scores, drops, transfers, rankings and the stories from the sidelines.
Enter PULSE → ExpressLOCKER
Own your identity. SHOT Icons, Capsules, Essentials and Selects, plus your own club's teamwear.
Enter LOCKER →“Too many apps, too much noise, and not enough space to just love the game.”
Anton Ferdinand
Premier League player, coach, parent · SHOT Icon Ambassador
Why they backed it
“SHOT is putting those same tools in everyone's hands. That's why I'm in.”
Jack Hinshelwood
Premier League star, England Under-21 champion · Founding Ambassador
Find your way in
Whoever you are in sport, there is a door for you.
AcademiesYour curriculum, coaching and athlete development together.→
ClubsRun the whole club in one place.→
CoachesPlan, evaluate, and see progress.→
AthletesYour game, your record, your voice.→
ParentsSee what your child is working on.→
SchoolsPE, clubs and evidence you can file.→
FansFollow your sport. No club needed.→
Insights
We publish the thinking behind all of this. Articles and blogs, free to read.
Article
The Admin
Trap
Why volunteers drown in admin, and what it costs the club.
Read →
Article
The Confidence
Gap
The thing development plans measure least and matter most.
Read →
Article
The
Drop-Out
Why young athletes leave sport, and when.
Read →
Article
The Far
Pitch
The kid nobody is watching, and why they matter most.
Read →Get the Clubhouse.
Free forever, unlimited members, no card. Every sport.
Clubs and coaches pay nothing. Frameworks included.
No club bill, no per-member charge. A club runs everything free, and every coach gets the development frameworks with it: 47 sports, seven levels from Play to Pro, with the focus areas, confidence signals and coach actions already written.
A development plan belongs to the person it is about. A framework is a curriculum, so it belongs to whoever runs the session. A plan is a record of one person, so it lives in their own account at £4.99 a month: an Athlete, a parent covering up to three children, or a coach who wants the session planner, ALEX personalisation or a record of their own. We never bill a club per member. A club or academy can choose to cover it for its members and fold it into their fees, and plenty do. It is still their member’s account, in their name, and it goes with them when they leave.
Follow
Sport culture,
every day.
One channel per room, so you only get the part you actually care about.