Take Your SHOT. Own It. Make Impact.
Skills and confidence,
for every athlete.
360 feedback, a pathway for every athlete and a clubhouse community around it. For anyone who develops people through sport, grassroots or academy, in 47 sports and activities.
Coaching plans for 47 sports and activities
Who it is for
If you develop athletes, SHOT is built for you.
It doesn't matter whether you are a grassroots club or an academy, or whether your sport is football, track and field, boxing or gymnastics. If you want your athletes to grow in skill and confidence, this is for you.
360 feedback
Coach and athlete, on the same session.
The coach gives feedback. The athlete reflects on the same session. You see both views side by side, and talk about the gap.
See PERFORM →A pathway for every athlete
Seven levels, from Play to Pro.
329 coaching plans across 47 sports and activities, in four-week blocks. Every athlete knows where they are and what comes next.
See the coaching plans →Confidence, not ranking
Measured against themselves.
Feedback is against the athlete's own confidence, not a teammate and not an average. There are no league tables of athletes.
How it builds confidence →How it works
People stay when they can see progress.
SHOT shows it, every four weeks, from the sessions you already run.
01
Plan
Start from your curriculum or one of 329 coaching plans, in 13 four-week blocks.
02
Coach
Feedback in thirty seconds after a session, on a phone.
03
Reflect
The athlete says how it went. Coach and athlete see where they agree.
04
Report
The progress report builds itself, for the athlete, the parent and the coach.
The clubhouse
Development is one room. The community is the clubhouse.
A clubhouse is where people belong. Your teams and your people, the culture of your sport, news and scores, learning for coaches and gear to wear. Four rooms, one key: your Sport Head ID.
CLUBHOUSE
Where your community belongs. Your teams, your people and your news in one place.
Enter the CLUBHOUSE → DevelopPERFORM
Development plans, coach feedback and progress for every athlete, with coaching plans for 47 sports.
Enter PERFORM → FollowPULSE
Your finger on the pulse. Scores, transfers and news in 11 sports, with alerts for your teams.
Enter PULSE → ExpressLOCKER
SHOT gear. Browse it, order it or redeem a code.
Enter LOCKER →Built with SHOT
Clubhouses built with SHOT.
A grassroots club, a coaching business, a street football movement, a coaching network and a national governing body. A clubhouse can be two things, and these five are live.
The clubhouse website
The front door, open to everyone. Who you are, what is on and how to join, under your own name and colours.
The clubhouse app
Where members belong. Teams, events, feedback and progress in the SHOT app, on iOS, Android and web.
Isleham United Youth FC
Grassroots football
Thirty teams of girls’, boys’ and women’s football in Cambridgeshire.
Visit the website →
ThePlayerWay
Private coaching
Individual and small-group football coaching in Marbella, founded by professional footballer Sam Beard.
Visit the website →
Donis Clubhouse
Street football and culture
Street football, music, culture and the people who make it.
Visit the website →
Ferdinand Collective
Coaching network
Technical, safe, inclusive and progressive football coaching.
Visit the website →
Boxing Board of Sierra Leone
National governing body
The governing body for professional boxing in Sierra Leone: fighter records, rankings and events.
Visit the website →
Member of UN Football for the Goals
Partner to Sported, for the Power of Six
Voices from SHOT
Why they put their name to it.
“SHOT Clubhouse is about more than sport. It’s about using the game to create real change, in our communities, and around the world. That’s something I’m proud to put my name to.”
Anton Ferdinand
Former Premier League player, coach, parent · SHOT Icon Ambassador
“I came up through the academy system, so I know exactly how much the right coaching and feedback matters, and how few people ever get near it. SHOT is putting those same tools in everyone’s hands. That’s why I’m in, not just as a name, but as part of it.”
Jack Hinshelwood
Brighton & Hove Albion, England Under-21 international · Founding Ambassador
“Producing a player who makes an impact in the first team takes years of small decisions, and almost nobody writes them down. SHOT does, as the work happens. That is the part of it I care about.”
Mark Beard
Assistant manager, Birmingham City Women · SHOT Ambassador
“Football should be for everyone. My goal is to make sure every girl and woman knows she belongs, and gets her SHOT.”
Varsha Bailey-Gunputh
UEFA coach, founder of GirlKeepers · SHOT Ambassador
Free to run. Pro when you want more.
The clubhouse is free for everyone. No club bill and no per-member charge.
Pro is £4.99 a month or £49.99 a year, with a free first month. One parent's plan covers three children, and every sport each child plays. A partner can fund a whole club.